Labubu Craze: Why Labubu Is Suddenly a Top Search Term in the US and What It Means for Collectors

Remember the thrill of finding that rare baseball card in a pack or patiently collecting every single Polly Pocket accessory? That unique blend of anticipation, discovery, and the joy of owning something special is a feeling deeply ingrained in American culture. Lately, a new sensation is capturing the hearts and wallets of collectors across the United States: Labubu.

Suddenly, this adorable, yet mischievous, character from the world of art toys is everywhere. You’re seeing unboxing videos flood your TikTok feed, lines forming at specialty stores, and search engines humming with queries about where to find these elusive figures. What’s driving this sudden surge? The global collectibles market is projected to reach over $520 billion by 2028, with a significant portion of that growth fueled right here in North America, and Labubu is riding that wave.

If you’ve been wondering what all the fuss is about, or how to get your hands on these captivating Labubu collectible toys, you’re in the right place. This article will unpack the phenomenon, explain its appeal to the American collector, and guide you through starting your own collection. Let’s dive into the fascinating world of Labubu and understand why it’s suddenly a top search term in the US.

Understanding the Labubu Phenomenon in the US

At its core, Labubu is a character created by Hong Kong-based artist Kasing Lung, brought to life through collectible figures by the massive Chinese art toy company, Pop Mart. It’s more than just a toy; it’s a small piece of art, often released in limited editions and series, each with its own theme and unique designs. For Americans, this resonates with our love for pop culture, unique aesthetics, and the thrill of the hunt for something exclusive.

The current trends in the US collectibles market indicate a clear shift towards what are known as “designer toys” or “art toys.” These aren’t your typical mass-produced action figures. Instead, they often feature intricate designs, high-quality materials, and are seen as miniature sculptures. In 2024, the blind box trend – where you purchase a sealed box without knowing which figure you’ll get – has exploded, adding an element of surprise and gamification that Americans find incredibly appealing. Pop Mart, with its aggressive expansion into the US market, has played a pivotal role in this, opening flagship stores and partnering with major retailers.

We’ve seen several specific examples of Labubu’s rise:

• Social Media Virality: TikTok and Instagram are brimming with “unboxing” videos where collectors dramatically reveal which Labubu figure they’ve pulled from a blind box. These videos often garner hundreds of thousands, if not millions, of views, creating an organic, word-of-mouth buzz. The excitement is infectious!
• Strategic Collaborations: While Labubu is a character in its own right, Pop Mart often features it in captivating collaborations, such as with Disney or other popular IPs, making it even more desirable to a broad American audience. These collaborations tap into existing fandoms, drawing in new collectors.
• Accessibility through US Retailers: Pop Mart has strategically placed its products in prominent US retail chains like Hot Topic, BoxLunch, and even its own dedicated brick-and-mortar stores in major US cities like New York and Los Angeles. This increased accessibility has made it easier for average Americans to discover and purchase Labubu figures.

The Art Toy Explosion:-Why Labubu Is Suddenly a Top Search Term

The rise of Labubu is a testament to the broader “art toy” explosion in the US. These aren’t simply children’s playthings; they bridge the gap between fine art and mass-produced collectibles. They appeal to adults who appreciate unique designs, artistic expression, and the potential for these items to become valuable over time. This cultural phenomenon mirrors the success of vinyl figures and limited-edition sneakers, where scarcity and design drive demand.

Social Media’s Role in the Hype

It’s hard to overstate the impact of social media. Platforms like TikTok have transformed niche hobbies into mainstream trends almost overnight. The bite-sized, engaging content of unboxing videos, collection showcases, and trading tips creates a vibrant, global community. For many Americans, seeing these figures pop up repeatedly on their feeds sparks curiosity and the desire to join in the fun.

For someone new to the Labubu world, getting started is exciting. First, decide which series catches your eye – Labubu figures come in many themes, from “The Monsters” series to various fantastical adventures. Next, locate a reputable US retailer, either online or in person. Finally, embrace the blind box concept; the surprise is half the fun! According to Statista, the global market for collectible toys is projected to continue its robust growth, indicating a healthy environment for new entrants like Labubu in the US.

I remember my friend Sarah, a busy working mom in Ohio, stumbled upon a Labubu unboxing video last year. She’d never collected anything before, but the adorable yet edgy design of the figures instantly appealed to her. She bought one blind box at a Pop Mart store during a weekend trip to Chicago, and when she pulled a rare “chase” figure, she was hooked! That moment of pure joy and surprise is what keeps many of us coming back for more.

[Related: Beginner’s Guide to Blind Box Collecting]

Beyond the Blind Box: The Art of Labubu Collectible Toys

For many Americans, the initial reaction to Labubu might be, “They’re just kids’ toys, right?” or “It’s just another piece of plastic.” This is a common misconception. While they are indeed figures, Labubu collectibles transcend typical toys due to their artistic design, limited availability, and the cultural narrative surrounding them. They are closer to miniature art pieces, with sculptors and designers meticulously crafting each detail.

Unlike a traditional action figure that’s often mass-produced with consistent availability, Labubu figures are often part of themed “series” with a limited production run. Once a series sells out, it’s gone, driving up demand in the secondary market. This scarcity, combined with the artistic vision of Kasing Lung and Pop Mart’s execution, elevates them beyond simple playthings.

From Toy to Investment

Comparing Labubu to other popular collectibles like Funko Pops highlights key differences. While both offer a wide range of characters and appeal to collectors, Labubu figures often feature more intricate sculpting, varied textures, and a greater emphasis on the artist’s original vision. This can lead to higher average price points and, for certain rare figures, significant appreciation in value over time. It’s not uncommon for a highly sought-after Labubu “secret” figure to fetch hundreds, or even thousands, of USD on the secondary market.

Consider the case of Mark, a graphic designer from Austin, Texas. He started collecting Labubu figures purely for their aesthetic appeal a couple of years ago. He focused on completing specific series that spoke to his artistic sensibilities. Over time, he noticed that some of his rarer figures, particularly those he’d bought for $15-$20 each, were being listed for $200-$500 on eBay. He hasn’t sold any yet, viewing them as a personal art collection, but it underscores the potential investment aspect for collectors in the US.

Read Also :- Exploring the Buzz Around the Tyla Beauty Lip Plumper: Why Everyone’s Talking About It

Navigating the Secondary Market

For those looking to ensure authenticity and get fair value:

• Buy from Reputable Sources: Stick to official Pop Mart channels, authorized US retailers, or well-vetted secondary market platforms like eBay (with buyer protection), reputable Facebook groups, or dedicated collector forums.
• Examine Packaging and Details: Authentic figures typically come in high-quality packaging with clear printing and precise details. Be wary of flimsy boxes, pixelated images, or figures with poor paint application.
• Check for Holograms/Stickers: Many legitimate collectibles include authentication holograms or unique serial numbers.

For American readers specifically: When buying from international sellers, always be mindful of potential import duties and taxes that could add to your cost. Additionally, factor in shipping times and costs. Utilizing domestic US sellers or local collector meet-ups can often mitigate these extra expenses and ensure a smoother transaction.

Investment, Scarcity, and the US Collector Market

The allure of Labubu isn’t just about its charming design; it’s deeply intertwined with the concepts of scarcity and potential investment. In the US, where collectibles markets thrive, this aspect is a significant driver of the search volume for Labubu. People aren’t just looking to buy; they’re looking to understand the value and rarity.

The Value of “Chase” Figures

Every Labubu series, particularly those released by Pop Mart, includes a designated “secret” or “chase” figure. These are exceedingly rare, often found in only 1 out of every 144 blind boxes (a 1:144 ratio), sometimes even rarer. The thrill of pulling one of these is akin to winning a small lottery. This scarcity drives demand and skyrockets their value on the secondary market. A regular Labubu figure might cost $15, but a secret figure from the same series could easily sell for $150 to $1,000 USD or more, depending on the design and demand.

From a legal and regulatory standpoint in the USA, the blind box model operates within established consumer protection laws. Companies must clearly state the odds of pulling rare figures, though the exact figures obtained remain a surprise. When engaging in secondary market transactions, standard consumer laws regarding fraud and misrepresentation apply. Always be cautious and use secure payment methods.

The time investment for busy Americans looking to collect Labubu can vary. Casual collectors might spend an hour or two a month browsing online. Dedicated collectors, however, might invest several hours a week researching new releases, engaging with online communities, hunting for specific figures in physical stores, and negotiating trades. It’s a hobby that can be as time-consuming as you make it, fitting into various lifestyles.

Protecting Your Collection

Success stories abound. There’s Emily, a college student in New York, who found a limited-edition Labubu in a Pop Mart store that she later discovered was highly sought after. She sold it on eBay for a significant profit, using the funds to help pay for textbooks. Or the countless individuals who share their “secret pull” moments on social media, sparking envy and excitement among their followers. These stories fuel the perception of Labubu as not just a collectible, but a potentially lucrative one.

Here’s a checklist to help protect your Labubu collection:

• Buy from Authorized Sellers: Always prioritize Pop Mart’s official channels, US retail partners like Hot Topic, BoxLunch, or reputable comic/toy shops.
• Research Secondary Market Sellers: Check seller ratings and reviews on platforms like eBay. Look for detailed photos of the actual item.
• Inspect Carefully: Before purchasing, especially in person, examine the figure for any defects, paint issues, or signs of tampering.
• Understand Blind Box Rules: Know the odds of a secret figure for the series you’re buying.
• Display Properly: Use display cases or shelves that protect figures from dust, direct sunlight, and accidental falls to maintain their condition and value.

Warning about common US pitfalls: Be wary of “re-sellers” on social media or unverified websites offering Labubu figures at suspiciously low prices. The US market, unfortunately, has its share of counterfeit goods. Always prioritize authenticity over a seemingly good deal. Also, watch out for “box cutters” who buy full cases, weigh the boxes to identify secrets, and then sell the regular figures at inflated prices – this goes against the spirit of the blind box.

Your Step-by-Step Labubu Implementation Guide for USA

Ready to jump into the exciting world of Labubu? It’s a journey filled with discovery, community, and maybe even a few rare treasures. Here’s a step-by-step guide tailored for collectors in the United States.

1. Starting Your Collection: Research Different Series

Labubu comes in numerous captivating series, each with a unique theme and character outfits. Spend some time browsing Pop Mart’s official US website or Instagram to see which designs resonate with you. Do you prefer the whimsical “Monsters” series, the spooky “Halloween” editions, or something else entirely? Knowing what you like will help narrow down your search.

2. Finding Authentic Retailers: Locate US Stores and Online Shops

For guaranteed authenticity, always buy from official channels. In the USA, your best bets include:

• Pop Mart US Stores: Check their website for store locations in major cities.
• Authorized Retailers: Hot Topic, BoxLunch, and some independent toy or comic book stores often carry Labubu.
• Online Platforms: The official Pop Mart US website, Amazon US, and reputable collectible sites are great options.

3. Set a Realistic Budget for Your Hobby

Labubu blind boxes typically range from $12 to $20 USD per figure. Decide how much you’re comfortable spending per month or per specific series. It’s easy to get carried away by the thrill of the hunt, so a budget helps keep things fun without breaking the bank. Remember, collecting should be enjoyable, not a financial burden.

4. Connecting with the Community: Join Online Groups

The Labubu community in the US is vibrant! Search for Facebook groups like “Pop Mart USA Collectors” or “Labubu Fans America.” Reddit also has subreddits dedicated to blind box and art toy collecting. These communities are invaluable for sharing tips, trading figures, getting news on new releases, and making new friends.

5. Embrace the Blind Box Thrill (and the Odds!)

Part of the magic of Labubu is the surprise. Each blind box is a gamble, and that’s okay! Enjoy the process of opening and discovering your new figure. Understand that “secret” figures are rare (e.g., 1:144 chance), so don’t get discouraged if you don’t pull one immediately. The joy is often in the journey of collecting a full set.

6. Display Your Figures with Pride

Once you start accumulating your collection, think about how you want to display them. Clear acrylic risers, display cases, or custom shelving can really make your Labubu figures shine and protect them from dust and damage. Showcase your unique collection proudly!

7. Stay Updated on New Releases

Pop Mart frequently releases new Labubu series and collaborations. Follow their official social media channels, sign up for newsletters, and keep an eye on your favorite retailers’ updates. Being informed helps you grab limited editions before they sell out.

Tools/resources available in USA:

• Pop Mart US Official Website: popmart.com/us
• Instagram: @popmartglobal_us
• Collector Apps: While not specific to Labubu, apps like Collectr can help you track your collection and its estimated value.

Timeline with realistic expectations: Building a substantial collection takes time. Don’t expect to complete entire series overnight. Enjoy the gradual process of adding new figures and expanding your display. Some collectors spend months or even years perfecting their collections.

Budget considerations: Beyond the individual blind box price, factor in potential shipping costs (if buying online), display materials (shelves, cases), and if you get really into it, maybe even travel to a Pop Mart store opening event. A good starting budget for a casual collector might be $30-$50 per month.

Pro tip for Americans: Always check if a US retailer offers free shipping over a certain dollar amount to save a few bucks. Also, keep an eye out for Pop Mart’s pop-up events or conventions in major US cities – these are fantastic opportunities to buy, trade, and connect with the community in person!

FAQs

Here are some frequently asked questions Americans have about Labubu and the collectible craze:

1. What is Labubu?

Labubu is a popular character created by artist Kasing Lung, known for its mischievous expression and unique monster-like design, produced as collectible art toys by Pop Mart.

2. Where can I buy Labubu in the US?

You can purchase authentic Labubu figures at official Pop Mart US stores, authorized retailers like Hot Topic and BoxLunch, or through the official Pop Mart US website and Amazon US.

3. Are Labubu figures worth money?

Yes, while most blind box figures are valued around their purchase price, rare “secret” or “chase” Labubu figures can fetch hundreds or even thousands of USD on the secondary market due to their scarcity.

4. How do blind boxes work?

Blind boxes contain a random figure from a specific series. You don’t know which figure you’ve purchased until you open the box, adding an element of surprise and excitement to the collecting experience.

5. Is Pop Mart popular in the US?

Pop Mart’s popularity in the US has been rapidly growing, driven by strategic retail expansion, engaging character designs like Labubu, and the increasing trend of art toy collecting among American consumers.

6. How can I tell if a Labubu is fake?

Look for poor paint quality, flimsy packaging, blurry printing, or missing authentication stickers. Always purchase from reputable sources to minimize the risk of acquiring counterfeit figures.

7. What’s the best way to start collecting?

Begin by researching different Labubu series to find themes you love, set a budget, buy from authorized US retailers, and consider joining online collector communities to enhance your experience.